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Triggering a tariff war, Idea Cellular today slashed data charges by 90 per cent in eight circles, following Bharti Airtel and Vodafone, who recently cut their rates by similar margins in select circles.

"Idea Cellular...has revised data tariff in eight circles across the country...users can now access data for 2 paise/10 KB, which is a 90 per cent reduction in the existing tariff of 2 paise/KB," Idea Cellular said in a statement.

Bharti Airtel had yesterday slashed data usage charges by 90 per cent for pre-paid subscribers in Punjab and Haryana, a day after Vodafone lowered its data charges by 80 per cent for pre-paid and post-paid customers in three circles